|A picture of the epsilon email network web page.|
Friday, April 8, 2011
If you haven't already heard, Epsilon was breached over the past week and hundreds of thousands of emails were obtained by outside sources. Whats Epsilon? Epsilon is a company that offers outsourced services to help companies gain customers. It offers e-mail marketing services and management of customer email databases for clients. It also monitors social networking and other similar sites to see what people have to say about companies. It uses this information to give advice on markets to target, and to help maintain customer loyalty. It also offers Abacus, "the world's largest cooperative database with over 8.6 billion consumer transactions and 4.8 billion business transactions."